adjective: A group of both youth and adults bonded through close social connections; also SSA's core service priority.


noun: A degree of excellence; superior; also the level of performance SSA commits to every day.


noun: A feature that provides comfort, convenience or pleasure; also the culinary and retail innovations that SSA delivers to millions of families annually.


noun: Adherence to moral and ethical principles; honesty; also the core of SSA's commitment to its people, the environment, diversity, honesty and reliability.


adjective: Newly made or recently arrived; also the distinct manner in which SSA connects visitor amenities to an attraction's mission.


slang: excellent; fashionable; hip; also a key factor in delivering satisfaction with an SSA retail or culinary amenity.