Fam•i•ly:

adjective: A group of both youth and adults bonded through close social connections; also SSA's core service priority.

Qual•i•ty:

noun: A degree of excellence; superior; also the level of performance SSA commits to every day.

A•men•i•ties:

noun: A feature that provides comfort, convenience or pleasure; also the culinary and retail innovations that SSA delivers to millions of families annually.

In•teg•ri•ty:

noun: Adherence to moral and ethical principles; honesty; also the core of SSA's commitment to its people, the environment, diversity, honesty and reliability.

Fresh:

adjective: Newly made or recently arrived; also the distinct manner in which SSA connects visitor amenities to an attraction's mission.

Cool:

slang: excellent; fashionable; hip; also a key factor in delivering satisfaction with an SSA retail or culinary amenity.