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Our merchandising philosophy is to offer a widely varied selection of wildlife-related products that present animals only as they would appear in their natural habitat. This standard applies to not only the general classifications like stuffed animals, but also to the titles of books, the images on posters and greeting cards, any print or design used on a garment or accessory, and any gift-ware items.

This philosophy is achieved by searching all markets - not just the typical gift market, but mainstream retail markets as well - for the best products from an unlimited supply of manufacturers. This makes us extremely selective about the merchandise mix in each classification we introduce into our Retails. We are continually searching out new resources that offer appropriate merchandise for the atmosphere while at the same time demanding that current suppliers continue to make greater advances in the realistic qualities of their current products.

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A constant market search for new and interesting products enables us to introduce more innovative merchandise that a visitor may not be expecting to see in a typical "souvenir" shop. A breath of freshness and an effort not to stagnate on the stereotypical souvenir items stimulates the visitor's likelihood to make a purchase.

The greater effort a manufacturer makes to show their support for wildlife conservation programs, the more likely we are to introduce that manufacturer's product into our merchandise mix.

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We believe the typical customer visiting the attraction is more sophisticated than in the past, therefore, we ask those manufacturers that do make percentage donations to conservation programs to be as specific as possible. This conveys a direct message to the consumer that a portion of their purchase is going beyond the institution's register.